For the first time in five years of doing business, we sent a survey to our customers in Q4 last year. Truth be told, your first tendency may well be to roll your eyes and your cursor right past most customer surveys. That is, right up until the time you decide to do one of your own. And while I wouldn’t necessarily recommend waiting five years to solicit feedback, turns out it’s true—there really is no time like the present.
As it turned out, much of the feedback we received was about what we anticipated, but some unexpected things also surfaced. In the end, we were blessed with both positive & negative feedback, which was equally appreciated because bottom line, our customers took their very valuable time to articulate a response. No small featas even the ‘would-rather-pass-on-a-survey folks’ would no doubt agree.
Whether they’d had a good or bad experience, several of our customers took the time to let us know. As a result, we’re now committed more than ever to engage in more frequent conversations, becoming better listeners, and maintaining an openness to how better approach our customers.
“Building a good customer experience does not happen by accident. It happens by design.” Clare Muscutt
Hands down, the biggest takeaway from the survey was the fact our customers feel Food Loops is offering an important service. That we’re making a positive difference in the market. So much so, makes me think we should’ve been asking these questions long ago—especially on some of those days when things looked less than promising.
“A satisfied customer is the best business strategy of all.”– Michael LeBoeuf
Going forward, our Food Loops associates will be out and about to talk with you—our customers. To engage you. We want to know what keeps you up at night, what opportunities you see in the market going forward,and finally how we can work with you to strengthen your business and help you accomplish your goals.
If we haven’t spoken live for a while, feel free to call me at 479-621-5642. Or don’t be surprised when a Food Loops associate calls you or pays you a visit to get your input firsthand. Surveys are not necessarily the end all be all, but we’ve learned being responsive is important to youtherefore it’s important to us.