Overnight Success

Jeff Bezos once famously said: “All overnight success takes about 10 years.”

He knows of what he speaks as is evident in some of the highlights/challenges from Amazon’s first 10 years:

1994     Bezos realizes two things: internet traffic grew 2300% in the previous year and doing business on the internet is about to become legal.
1995     Chooses books from 20 categories to launch a business from his garage. Initially names company Cadabra, which sounded a little too much like cadaver, so he changes it to Amazon.
1998     Invests in Google.
2001     Copies Costco’s low price model.
2005     Launches Prime at the 10-Year Mark!    


Not one to be content to sit on his overnight success, Bezos went on to launch Amazon Web Services (AWS) in 2006 and the immensely popular Kindle in 2007.

In November of 2017, my wife Therese, Michael Kraus, and I started Food Loops.  It was more at a kitchen table vs. the proverbial garage, but we quickly understood the impact the business could make. We also understood how long it would take to become that “overnight success” we were looking to build.  

Fast forward, five years into our quest to become that overnight success, I want to say cheers to all our customers who took a chance on us.  Cheers also to the Food Loops staff, our event workers, and our advisors who have all worked—and continue to work—so diligently on our behalf.  Last, but certainly not least, cheers to our many fans who encourage us every day.

We’re halfway to 10 years and more optimistic than ever we can live in a world that recycles 90% of waste created globally. And just think, you’ll be able to say you knew us back when.