“What is right is not always popular and what is popular is not always right.”   Albert Einstein

Pretty profound words from a pretty profound person.

Ever found yourself in one of those moments where telling the truth feels like you’re the main character in a drama and everyone’s eyes are on you? When you’re about to express an opinion that isn’t what people expect or want to hear?  It can feel pretty intense.

But here’s the thing, being that person, the one who speaks up even when it’s uncomfortable—is pretty important. It can also be pretty intimidating especially when you know it goes against the flow. On the flip side, very real benefits are also possible.

Being real and honest is like a breath of fresh air. We live in a world where everyone seemingly not only has their own truth, they try to put on their best show. So when someone is genuinely themselves and speaks their mind honestly, it’s refreshing. It’s about owning your thoughts and feelings, and sometimes—sometimes—it just might inspire others to reconsider their own views. Almost like starting a little revolution in everyday life.

Then there’s the whole progress thing. Think about all the people in history who said something different or new and completely changed the game. Take our friend Albert Einstein for example.  Here was a brilliant physicist who revolutionized our understanding of the universe with his theory of relativity and became a symbol of genius that continues to inspire minds worldwide.

The Einsteins of the world don’t just state facts, they spark conversations which over time can and do lead to change. And while few are quick to compare themself to Einstein levels of change, by speaking your truth, you’re keeping that spirit alive and could well be opening new ways of thinking while respectfully pushing boundaries.

Let’s also talk about integrity. Standing firm in what you believe, especially when it’s not the popular opinion, can build respect. It shows you’re the kind of person who doesn’t just go with the flow. This kind of consistency is invaluable, especially if you’re in a leadership role. People often look up to someone who knows who they are and what they stand for, regardless if it’s the popular or prevailing position.

Lastly, there’s connection. Being honest, especially about the tough stuff, can set the stage for real and honest conversations that can strengthen relationships. When you’re open about where you stand, even if it’s contrary to some viewpoints, you invite others into a more meaningful, honest space.

The trick, it seems—and where many of these conversations all too often fail—is to go into a conversation with an open, respectful mindset, where both sides are willing to give honest consideration to the opposing viewpoints.   

So where does this all fit in through the lens of sustainability? Well, take greenwashing, for example. For the un-jargoned, greenwashing is tantamount to talking the talk vs. walking the walk. 

In other words, it's a big deal in today's ‘eco-conscious’ world for companies to slap on a green label without making real changes. This type of greenwashing is misleading and even worse, can dull the impact of genuine sustainability efforts.

Not to say there aren’t numerous companies large and small with a true commitment to reducing their footprint as evident not only by what they say, but by the money and time they commit to the task. However, by respectfully questioning situations where you suspect greenwashing, you’re providing a chance for a company to respond, making room for truth and transparency.

Without a doubt, being the person who tells it like it is isn’t just about being honest.  It’s about being brave, staying true to yourself, and a willingness to connect with others on more than a superficial level. So next time you’re considering expressing an opinion that might rock the boat, remember how much your voice matters. Also remember it’s not just about making waves—it’s about making a difference.

And you don’t have to be an Einstein to do that!